The Glenlivet
Holiday Influencer and Charitable Partnership

Overview

Swish Productions was contracted to facilitate a holiday season influencer collaboration for The Glenlivet, supporting a national campaign focused on brand storytelling, charitable impact, and seasonal retail awareness.

The collaboration aligned The Glenlivet’s holiday messaging with a recognizable lifestyle figure to authentically communicate the brand’s “Cheers to Breaking Traditions” campaign while highlighting a charitable initiative tied to gift pack sales.

Our Role

Swish Productions led the influencer partnership from start to finish. Our team identified the right talent, negotiated and coordinated the collaboration, and managed the relationship between The Glenlivet and the influencer to ensure messaging, timing, and deliverables were aligned with the campaign objectives.

scope of work

  • Identified and secured an influencer aligned with The Glenlivet’s brand values and holiday positioning

  • Contracted and coordinated the partnership with Paul Mason, known as Fashion Santa

  • Negotiated collaboration terms and content deliverables

  • Acted as liaison between The Glenlivet, the influencer, and campaign stakeholders

  • Coordinated timelines, approvals, and publishing schedule

  • Ensured brand messaging aligned with the “Cheers to Breaking Traditions” campaign

  • Supported execution of a sponsored social post promoting the holiday gift packs and charitable initiative

Impact

The influencer content promoted The Glenlivet’s partnership with Daily Bread Food Bank, encouraging audiences to support a holiday campaign that donated a portion of proceeds from select gift packs to hunger relief programs across Toronto.

By pairing premium lifestyle content with a meaningful cause, the campaign successfully connected brand values with social impact during a key holiday period.

KEY TAKEAWAY

This project demonstrates Swish Productions’ expertise in influencer relations, partnership negotiation, and campaign coordination. By connecting brands with the right cultural voices and managing the collaboration end to end, we help campaigns resonate beyond traditional advertising and into genuine audience engagement.