Hugo Boss at Harry Rosen
Polo Park Store Opening

Overview

Swish Productions was engaged to support the opening of the Hugo Boss shop within Harry Rosen at CF Polo Park, providing strategic media outreach and press coordination to introduce the brand’s expanded presence in the Winnipeg market.

The opening required close collaboration between an international luxury brand, a national retailer, and local media to ensure a polished and cohesive launch.

Our Role

Swish Productions led media relations for the store opening, acting as the primary liaison between Hugo Boss, Harry Rosen, and television, radio, and print media.

Our role focused on managing all press communication, coordinating media attendance, and supporting on site media relations to ensure a seamless experience for both brand partners and attending press.

scope of work

Conducted targeted media outreach to television, radio, and print outlets
• Coordinated press attendance and media interest ahead of the opening
• Acted as liaison between Hugo Boss, Harry Rosen, and attending media
• Managed on site press coordination and media relations
• Supported brand representatives with media logistics and interview needs
• Ensured clear communication and smooth execution throughout the event

Impact

The opening generated strong local media coverage, positioning Hugo Boss at Harry Rosen as a key destination within the Winnipeg fashion market. Strategic outreach and professional press coordination helped deliver visibility, credibility, and a successful launch.

KEY TAKEAWAY

This project demonstrates Swish Productions’ ability to support luxury retail launches through focused media relations and thoughtful execution. By managing relationships between brand partners and media, we delivered a polished opening and meaningful press exposure.