Marshalls

Canadian Market Entry and Store Launch

Overview

Swish Productions was engaged during Marshalls’ entry into the Canadian market to support brand visibility, media relations, and public facing representation. As Marshalls expanded across Canada, Swish acted as the brand’s spokesperson team for the first six months, helping introduce the retailer to new markets and audiences.

This role required a consistent, professional presence for its opening, ensuring Marshalls was positioned clearly and positively as it launched in a new country.

Our Role

Swish Productions served as the primary media and spokesperson partner for Marshalls during its initial Canadian rollout. Our team worked closely with the brand to manage press engagement, on site media coordination, and the visual presentation of merchandise during media events.

scope of work

• Acted as Marshalls spokesperson team for the first six months of Canadian operations
• Led media relations for store openings and launch events
• Coordinated interviews with television, radio, and print media
• Represented the brand on camera and in press interactions
• Managed on site media logistics during store openings
• Oversaw the merchandising media area to ensure brand consistency and visual clarity
• Supported press walkthroughs and media previews
• Ensured messaging aligned with Marshalls’ brand values and positioning

Impact

Through consistent media engagement and strategic on site coordination, Marshalls was successfully introduced to Canadian audiences across multiple markets. The presence of a dedicated spokesperson team allowed for clear messaging, smooth press experiences, and strong media coverage during a critical growth period.

Swish Productions’ involvement helped ensure each store opening felt organized, polished, and aligned with the brand’s national launch strategy.

KEY TAKEAWAY

This partnership highlights Swish Productions’ ability to support large scale retail expansions through hands on media relations, spokesperson services, and in person brand representation. By managing both messaging and media experience, Swish helped Marshalls establish a confident and credible presence in a new market.